But I Want To Be Elitist

I want to be considered better than everyone else. One relative who researched our family geneology said that we were descended from royalty back in the old country, and I'm going with that. Personally, I've never heard of King Crotchety I, but they didn't keep the best records back then. And he also mentioned that we were run out of the country and went into hiding. While I patiently await my ascendecy back to the throne of whatever city state I am destined to rule, I'll continue to blog about whatever happens to amuse/annoy me that particular day.

That is the background of what has me in such a dither this morning. And believe me, I am so highly dithered. I was watching TV, and noted the BMW commercial for used BMWs was very annoying. Doesn't matter which used BMW commercial, they are all annoying. I guess it's an attempt at humor, but I must be missing the joke. In the meanwhile, I see Kia and Hyundai commercials, and I crack up. I so totally get them.

So, now, I'm in a quandry. BMWs, even used ones are damned expensive. I scanned some ebay listings, and even a used 5 year-old BMW will cost as much or more than a new Hyundai.

So what does all this mean?

They target ads to their audience. A used BMW ad is geared to someone who will likely buy a used BMW. The buyer of a used car, generally, is someone who would buy it new, if they had the cash. Donald Trump doesn't search the want ads for a used Maybach with low mileage. For those "regular people" who are reading this, a Maybach is an uber Mercedes. They cost around a half million bucks. They don't advertise them during Spongebob or the Simpsons. Heck, they don't advertise them on TV at all. People who can afford them, don't spend a lot of time watching TV.

So how does this all tie in? Simple. Because I don't "get" BMW ads, that means they are targeting them to others. I love Hyundai ads. Hyundais are relatively inexpensive, so they are marketed to the masses.

I don't want to be one of the masses. I want to be an elitist, dammit.




None of the plebian masses were hurt during the making of this post. However, in a jealous rage, I may have "keyed" a Bentley.

Some entertainment updates

OMG, OMG, OMG!!!!

Syesha Mercado was eliminated last night from American Idol after host Ryan Seacrest announced that 56 million home viewer votes were cast following Tuesday night’s performances.

I'm stunned.

Not that she was eliminated, but that 56 million votes were cast at a buck a vote. Where does that money go? I haven't watched Idol in many years, and I seem to remember it being pretty heavy with sponsorship (aka commercials.) So, at over 50 million dollars worth of votes, is Idol now like PBS, with its support coming from "Viewers Like You?"

If the premise of the show wasn't so hokey, and the singers so mediocre, I'd probably watch to find out. If the singers were any good, why haven't any of them been able to throw off the mantle of being on Idol? That is, why aren't any of them ever introduced without the "former Idol contestant/winner" tag assigned to them?

Throughout entertainment history, various contests have existed. Many years ago, the Amateur Hour featured top future entertainers like Frank Sinatra, Pat Boone, Nick Carter, Gladys Knight, Ann-Margret, Robert Klein, Raul Julia, Beverly Sills, Connie Francis, Maria Callas, Joey Dee and The Starlighters, Robert Merrill, and Jim Stafford. Did the "Amateur Hour" tag follow them for years? The appearance was at best a footnote, yet ex-Idols are always given the recognition as such.

Maybe it's just that we as a people have become rather, for lack of a better term, dumb. Not my readers, of course, but everyone else. Just look at some of th commercials on TV.

I watched the BMW one for the certified, used Beemers. "Look, Ed, it's a new car." Ok, it's not cute, it's not funny, and it's not clever. It's incredibly stupid and insults the intelligence of anyone watching it.

Or the wireless phone bill one where Dad is so obsessed with the phone bill, he ignores his daughter's scholarly achievements and son's driving through the wall. Oy vey. How dumb can a commercial get?

Sometimes I really get concerned about our future. We seem to be developing a class of techno-geniuses, and an underclass of dullards. Is this how mankind advances?